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Vonage’s Conversational Commerce Application, chosen by Razer to increase customer engagement

Vonage will facilitate Razer to leverage the power of its digital presence to promote commerce strategy to social

by The Business Pinnacle
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Vonage, a global leader in cloud communications helping companies accelerate their digital transformation, is empowering Razer, the leading global lifestyle brand for gamers, to engage with customers in Asia Pacific and allow direct procurements of gaming gear and accessories on social media using Vonage’s conversational commerce application, Jumper.ai.

Jumper.ai is Vonage’s end-to-end conversational commerce solution that facilitates brands to design omnichannel, messaging-first customer buying experiences throughout popular messaging, social, and web platforms.

Razer has various direct-to-consumer (D2C) channels, retail stores, and Razer.com. With conversational commerce capabilities powered by Vonage, it now intends to make use of its robust social media presence of more than 24 million followers across all platforms to continually enhance its omnichannel experiences.

Using Vonage’s conversational commerce application, the company caters directly to the varying demands of its customers over a seamless commerce flow, said Mandy Arbilo, Associate Director, Global Ecommerce Platform, Razer.

According to Euromonitor, in Asia Pacific, sales via social commerce are anticipated to achieve US$4 trillion by 2024. Tremendously, its youth segments have a penchant for social. Razer’s community and D2C strategy have a fastness in social networks creating an ever-growing global community, Arbilo said.

He added that their fans can connect with Razer directly, allowing a convenient moment for social commerce to maximize their customer experience.

Yash Kotak, Sr. Director of Product Management at Vonage, and Founder of Jumper.ai stated that Southeast Asia has surpassed countries such as the US, India, Mexico, and Brazil in both adoption and awareness of conversational commerce.

According to Bain & Co., social commerce reported for 44% of Southeast Asia’s US$109 billion e-commerce market in 2020. Using its conversational commerce application, e-commerce competitors like Razer can leverage their presence on social media to establish a seamless shopping experience and increase their customers’ confidence in tailored conversations over their products and offerings.

Recent developments to Vonage’s Jumper.ai conversational commerce solution enable brands to seamlessly invite purchasers to a live video interaction with a customer service agent or in-store associate. This allows consumers to engage in personal conversations about products from everywhere while aiding retailers to build trusted relationships with customers.

About Vonage

Vonage, a global cloud communications leader, operates as a subsidiary of Ericsson. Vonage’s Communications Platform is fully programmable and authorizes the integration of Voice, Video, AI, Chat, Messaging, and Verification into existing products, workflows, and systems. The Vonage conversational commerce application facilitates businesses to create AI-powered omnichannel experiences that enhance sales and boost customer satisfaction. Vonage’s fully programmable unified communications and conversational commerce applications are developed from the Vonage platform and facilitate businesses to transform how they communicate and operate from the office or remotely – offering the flexibility essential to generate meaningful engagements.

Vonage, a wholly owned subsidiary of Ericsson is headquartered in New Jersey, with offices across the US, Europe, Israel, and Asia.

About Razer

Razer is the world’s leading lifestyle brand for gamers.

The trademark of Razer is one of the most distinguished logos in the global gaming and esports communities. With a fan base that traverses every continent, the firm has designed and built the world’s largest gamer-focused network of hardware, software, and services.

Razer’s award-winning hardware consists of high-performance gaming units and Blade gaming laptops.

Razer’s software platform, with more than 200 million users, comprises Razer Synapse (an Internet of Things platform), Razer Chroma RGB (a proprietary RGB lighting technology system assisting several games/apps), and Razer Cortex (a launcher game optimizer).

Razer also offers payment services for gamers, millennials, youth, and Gen Z. Razer Gold is one of the globe’s leading game payment services, and Razer Fintech offers fintech services in emerging markets.

Established in 2005, Razer is dual headquartered in Irvine (California) and Singapore, with regional headquarters in Hamburg and Shanghai. Razer has 19 offices around the world and is renowned as the leading brand for gamers in the United States, Europe, and China.

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