L’oreal announces investment in the micro-printing leader, Prinker Korea Inc.

Prinker Korea Inc. is the inventor and manufacturer of the world’s first digital temporary tattoo device

L’oreal announces a minority investment in a micro-printing start-up, Prinker Korea Inc., made through its corporate venture fund BOLD Business Opportunities for L’oreal Development. Prinker Korea’s temporary tattoo products have earned several CES Best of Innovation awards and the esteemed global iF Design award.

Prinker Korea Inc. is the inventor and manufacturer of the world’s first digital temporary tattoo device, established in 2015. The start-up company’s purpose is to inspire consumers and offer new tools for self-expression. L’oreal and Prinker Korea Inc., have been working together for several years to create an award-winning and newly unveiled at the Consumer Electronics Show, L’oreal Brow Magic.

It is the first handheld, electronic brow make-up applicator to offer users their most precise brow shape. Using AR technology and patented AI algorithms, the device scans the user’s face and makes recommendations on the finest brow shape which is then printed in moments automatically. This technology is simple to remove and extends a perfect makeup for the whole day.

At L’oreal, researchers are partnering with premium technology start-ups to create the future of beauty. By combining its expertise, the company develops unmet tailored consumer experiences, said Barbara Lavernos, Deputy Chief Executive Officer in charge of Research, Innovation, and Technology of L’oreal.

Lavernos added: Through this strategic investment, the company can fulfill its commitment to creating advanced beauty technologies that truly empower boundless self-expression and personalization into the hands of every individual.

Luke Yun, Co-Founder & CEO of Prinker Korea Inc. said the team is thrilled to enter this new phase of partnership with L’oreal, which aligns with its mission of empowering consumers with customizable and versatile tech to articulate themselves.

Yun further added their century-long heritage of beauty, research and development, and a strong emphasis on beauty technology which will enable them to reach more consumers than ever before. Their investment will facilitate them to create innovations that will have the best solutions for people globally and are delighted to work together to achieve this objective.

About L’oreal

L’oreal has been the world’s leading beauty player for over 110 years. And has devoted itself to fulfilling the beauty aspirations of consumers worldwide. L’oreal’s sole vocation is to create beauty that moves the world, and defines its approach to beauty as inclusive, ethical, generous, and devoted to environmental and social sustainability.

With its broad portfolio of 35 international brands and ambitious sustainability commitments in the L’oreal for the Future program. Its goal is to offer every individual worldwide the finest in terms of safety, sincerity, quality, efficacy, and responsibility while commemorating beauty in its infinite plurality.  In 2021 the group generated sales amounting to 32.28 billion euros with 85,400 committed employees and 20 research centers across 11 countries around the world.

L’oreal is focused on inventing the future of beauty and becoming a Beauty Tech powerhouse, with a dedicated Research and Innovation team of more than 3,000 tech professionals and 4,000 scientists. A balanced geographical trajectory and sales across all distribution networks such as (e-commerce, pharmacies, department stores, hair salons, and travel retail).

The company is transitioning to a low-carbon business model and has reduced by 81% the CO2 emissions from its production sites. By 2025, all its sites will achieve carbon neutrality.