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Red Sea Global partners with The Ocean Race to raise awareness of maritime conservation

The Ocean Race has offered the greatest test for sailing teams

by The Business Pinnacle
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The new partnership also agreed with Warner Bros. Discovery, the worldwide broadcaster partner of the event, to harness its content capabilities to the audiences on a global scale 

Red Sea Global (RSG), the pioneering developer based in Saudi Arabia behind two of the most ambitious regenerative tourism destinations, The Red Sea and Amaala, has announced new partnerships with The Ocean Race (TOR) for the next two editions of the event, and with Warner Bros. Discovery (WBD) who will expand their stories around the world.

Since 1973, the Ocean Race has offered the greatest test for sailing teams. Known as ‘sailing’s greatest round-the-world challenge, it is widely recognized as the pinnacle of achievement for sailors across the globe and has produced legends of the sport throughout the years.

The Ocean Race acts as a global platform to raise awareness of the ecological challenges confronting the world’s marine ecosystem and bring about positive change. Throughout the years, it has had unanimous partner organizations from across the globe with a shared vision of enhancing and protecting its oceans, seeking to mobilize industries and policymakers in host countries to act on a global level.

‘‘We are proud to become the Regenerative Project Partner of The Ocean Race. Sustainability sits at the heart of our work at Red Sea Global, so The Ocean Race – and its impressive ambitions regarding ocean health – makes them a natural fit as a partner’’ said John Pagano, Group CEO of Red Sea Global.

Through this partnership, RSG plans to support the efforts of The Ocean Race to raise awareness of the challenges facing its oceans globally today and protect the outstanding beauty of the marine ecosystems in areas such as the Red Sea. At the same time, it wants to nurture the next generation of sailors and build a sailing legacy for years to come, Pagano added.

As partners, Red Sea Global will help promote the race and drive awareness of the significance of ocean health to audiences globally. The partnership will see Red Sea Global hold events and educational initiatives, backed by content developed in partnership with Warner Bros. Discovery.

Red Sea Global aims to use its partnership with The Ocean Race to support and inspire the next generation of Saudi sailors, promoting a new sport to a Kingdom that has enjoyed a vital and historical connection with the sea for more than 4,000 years.

The 14th edition of The Ocean Race will begin from Alicante, Spain on 15 January 2023, and will wrap up in Genova, Italy early season of 2023. The race will visit nine iconic cities around the world over six months (Alicante, Spain – Cabo Verde – Cape Town, South Africa – Itajaí, Brazil – Newport, RI, USA – Aarhus, Denmark – Kiel Fly-By, Germany – The Hague, The Netherlands – Genova, Italy) and will feature a leg with the longest racing distance in the 50-year history of the event; a 12,750 nautical mile, one-month marathon from Cape Town, South Africa to Itajaí, Brazil.

For the first time non-stop, the two fleets of mixed crews on foiling IMOCA and one-design VO65 boats will pass all three great southern Capes – Cape of Good Hope, Cape Leeuwin, and Cape Horn.

The Red Sea is a new kind of development with the vision to focus on both people and the planet based on commitments supporting regenerative tourism. Similarly, this is an innovative new type of partnership for the company, where its partnership with Red Sea Global (RSG) and Warner Bros. Discovery results in a greater conclusion in pursuit of this objective, said Johan Salén, The Ocean Race.

Warner Bros. Discovery will harness its content capabilities and global reach to produce a series of short components around the Ocean and travel in the region for its part of the partnership. The content will air around its live broadcast of The Ocean Race for the period of 2023 and adds to Warner Bros. Discovery’s multi-year race coverage.

The team is delighted to be the worldwide broadcaster for The Ocean Race and welcomes the opportunity to build on the stories and would tell about sailing’s toughest round-the-world race with those around the Red Sea Global project, predominantly this collective effort to promote ocean health and its broader conservation. Around the company’s race coverage and through its platforms, we have a unique ability to share a greater understanding of these stories with a scaled and broad international audience, said Mike Rich, Head of Sports Marketing Solutions, Warner Bros. Discovery.

‘‘We look forward to utilizing Warner Bros. Discovery’s creative capabilities to further expand awareness of our partner’s goals and initiatives all-year round’’, said Mike Rich.

About Red Sea Global (RSG)

Red Sea Global is a closed joint-stock company wholly owned by the Public Investment Fund (PIF) of the Kingdom of Saudi Arabia.

RSG is a global multi-project developer, seeking to lead the globe toward a more sustainable future, demonstrating how responsible and regenerative development can uplift communities, drive economies, and enhance the ecosystem.  The protection of natural capital is central to all development decisions, as the organization seeks to generate a healthier future for all.

A keystone of Saudi Arabia’s Vision 2030 ambition to expand its economy, RSG is playing a crucial role in transforming the nation, by generating exhilarating opportunities for new Saudi talent and the private sector, as it advances built assets and destinations across numerous sectors that make a positive impact for people and planet.

RSG is the visionary company behind some of the world’s most ambitious development ventures, such as The Red Sea and AMAALA, the two luxury, regenerative tourism destinations.

Through its portfolio, RSG leverages the most pioneering concepts, strategies, and technologies to deliver projects that actively improve the well-being of customers, communities, and environments.

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