ThinkAnalytics announces Magyar Telekom has chosen the Think360 platform for content discovery and targeted promotions on Magenta TV

ThinkAnalytics, the leading content discovery platform, and hyper-targeted advertising provider, on Monday, announced that the largest telco in Hungary, Magyar Telekom, has chosen the Think360 platform for personalized recommendations, targeted promotions, and viewer engagement across its OTT and TV services. With Think360, Magyar Telekom will improve the user experience for its more than 1 million subscribers while enhancing how it monetizes its content investments.

Magyar Telekom connects other Deutsche Telekom MagentaTV subsidiaries in deploying Think360 and is the first in the group to deploy ThinkAnalytics’ Promotional Tiles for contextual content sponsorships. Think360 was initially deployed at Deutsche Telekom in 2019 and is also live at Deutsche Telekom in Germany, OTE Group in Greece, Hrvatski Telekom in Croatia, and Magenta Telekom in Austria.

Using Think360’s advanced machine learning and AI, offering users a greater user experience with personalized recommendations and content discovery seamlessly across all connected devices. The Magyar Telekom deployment on its MediaKind Mediaroom and MediaFirst platforms provides for the Hungarian language while across the Deutsche Telekom group, Think360 already provides personalized content discovery in German, Greek, Turkish, Croatian, and English.

Using the Think360 content discovery platform, Magyar Telekom would deploy ThinkEditorial and ThinkUX to support viewer personalization. Using ThinkUX, Magyar Telekom will be able to create, assess, manage, and modify the customer experience in minutes to optimize the combination of personalization, popular content, trends, and editorial control offered to each viewer. With ThinkEditorial, Magyar Telekom will be able to manage editorial and curated carousels, lists and campaigns, making it simple to promote a variety of content to different audiences.

Samuel Sweet, EMEA & APAC CEO at ThinkAnalytics added, that it is a testament to ThinkAnalytics’ reputation and Think360’s proven results that the Magyar Telekom has selected ThinkAnalytics to power richer content discovery and personalization across all its Telekom TV devices including its state-of-the-art Android TV platform. This extension of its partnership with Deutsche Telekom demonstrates the importance of its tools to monitor, manage and deliver measurable personalized content and promotions.

About Magyar Telekom

Hungary’s leading ICT provider, Magyar Telekom connects to its customer’s life a million ways. Phone, broadband, TV, and IT: we have a high-quality, reliable, and exceptionally broad service range. With its innovative solutions, Magyar Telekom aspires not only to lead but as well to create the market. Magyar Telekom is committed to innovation and constantly develops new, state-of-the-art services.

Telekom for Digital Hungary

Digital Hungary is a vision based on digital competencies – private persons, companies and the state alike adopt cutting-edge digital services across the exceptional digital infrastructure.

About ThinkAnalytics

ThinkAnalytics is the leading provider and most extensively deployed real-time personalized content and recommendations engine in the market now, compiling intelligent searches with all-inclusive media content recommendations. ThinkAnalytics Recommendations Engine broadens customers’ tastes with a unique personalized experience for live linear TV, VOD, and OTT, delivered through multiple platforms including the set-top box, tablet, Web, mobile, IPTV, and more.

ThinkAnalytics were awarded an Emmy Award, recognized for its engineering creativity on Personalised Recommendation Engines for Video Discovery (PREVD) for Multichannel Video Programming Distributor (MVPDs). ThinkAnalytics Recommendations Engine enables content providers and pay-tv operators to deliver highly personalized content recommendations that combine multiple sources of data (for instance, linear TV consumption, DVR, VOD, tablets, Web, social media, and so on) The platform, available as a cloud-based or on-premises solution, is based on the industry’s most wide-ranging data and text mining platform.